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https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/5774a7adebbd1a748be60e63/5774a7bac534a5929ff6300d/1467262912719/sketch1.png sketch7 http://www.julieyukang.com/work-1 daily 1.0 2021-02-15 https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fb34f4275a2cb1f72eaa/1613364020513/ Design - IPO Campaign Lead Visual Designer for LiveRamp’s IPO campaign. The assets created would be displayed at the New York Stock Exchange (NYSE) on the day of LiveRamp’s initial public offering (IPO) . Challenge: Create brand awareness and to exemplify LiveRamp’s growth into becoming a fully independent, public SaaS company. Solution: By working with our agency and designer to create digital and printed banners for the bell ringing ceremony, as well as subway ads, digital billboards, digital promotion, and various printed event promotion, LiveRamp’s presence was felt throughout New York City during one of the most pivotal moments for the company. https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fb4f8c4743667141a5ee/1612666588758/ Design https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fd35db12250c4386244d/1613364533112/ Design - Wayfinding Signage Challenge: Directional signage is probably one of the most key things an event could have. Well executed signage is critical to a positive attendee experience. For RampUp, LiveRamp’s industry leading marketing conference, I was tasked with staying true to the RampUp brand,while also giving it a fresh and energetic look every year. Solution: Creating a color-coded directional design system that is applied to all aspects of the event. Bold black typography over a white background allowed viewers to easily identify information quickly. A color-coded system helped attendees easily identify the signage that was relevant to their needs. Extensive mapping was created to determine signage placement, types, and quantities required for an ideal attendee experience. https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fd50e0381e3ad4594b57/1611551778836/ Design https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fd6c1140e20c40438ee3/1613364588544/ Design - Animation Challenge: To demonstrate customer affinity for the brand, we produced a number of customer testimonial videos for the LiveRamp website. To draw attention to these videos, the team wanted more visual enhancements. Solution: By using iconography through animation, I created a frame-by-frame storyboard of the animation, then provided the agency with the creative direction during the production. https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fdac9cb534098daf1927/1613364652690/ Design - RampUp: Worldwide Virtual Summit Social Promotion Challenge: As shifts in digital events also led to more demands for the social media team, there was an increasing need for visual assets for organic and paid social media posts. Solution: I discovered an integration between tools that enabled me to develop templates for social media graphic assets. Real-time integration allowed me to create a variety of social promotion graphics quickly and on brand, without compromising quality. https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fdc4e4dc477c94ea173c/1613364676049/ Design - People-Based A/B Testing and Incrementality Whitepaper Challenge: Illustrate the “People-Based A/B Testing and Incrementaliy” white paper. While the whitepaper was light on text, the concepts conveyed, describing the benefits of A/B testing in marketing campaigns, required clear visual explanations. Solution: I articulated the concepts in imagery, maintaining consistency with the LiveRamp brand, while also still making the whitepaper engaging to read. - https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/6029fdd9745213336298bc94/1613364697834/ Design - LiveRamp Website Challenge: As LiveRamp was shifting product messaging for its lines of business, the website also needed a refresh to match the new look and feel. Solution: Working with the Creative Director to create the structure of each page, I built the page design through color palettes, illustration, and iconography. http://www.julieyukang.com/about daily 0.75 2020-10-05 https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/5d0ec5477aee47000164212d/1561249097718/imagejpeg_0_01+copy.jpg About http://www.julieyukang.com/contact-1 daily 0.75 2019-06-22 https://static1.squarespace.com/static/551d88a8e4b0d2fede6a1f97/t/5d0ea8767afa91000114c4df/1487104996732/Type+Vol.+2+4.jpg Contact http://www.julieyukang.com/illustration daily 0.75 2019-06-23